Aleve Partners With HGTV Personalities Dave and Jenny Marrs for DIY Pain Relief Campaign

Aleve announced the launch of its “Project DIY” campaign on Tuesday, partnering with HGTV personalities Dave and Jenny Marrs to focus on the physical demands of home improvement projects and the role of long-lasting pain relief. The initiative aims to highlight the efforts of hobbyists who engage in manual labor and DIY tasks, while positioning the brand’s over-the-counter medication as a resource for managing associated aches and pains.

The campaign features the Marrs duo, known for their home renovation work, as they share their experiences with the physical toll of DIY projects. Through this collaboration, the brand intends to reach consumers who frequently perform home repairs and craft work, emphasizing that its product provides up to 12 hours of relief per dose. The company is utilizing this partnership to connect with the DIY community by acknowledging the common physical challenges that accompany these activities.

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Date: June 16, 2026

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GOAI