Applebee’s Brings Back One-Dollar Margaritas for July Promotion

Applebee’s announced on Monday that it will bring back its “Dollarita” promotion to participating locations throughout the month of July. The offer allows customers to purchase margaritas for one dollar each, marking the return of a limited-time menu item that previously appeared in the restaurant chain’s promotional lineup.

The company confirmed the nationwide availability of the drink special starting July 1, though it noted that participation may vary by individual franchise location. The promotion serves as a recurring marketing strategy for the brand, which operates under the parent company Dine Brands Global. Management indicated that the offer will remain active for the duration of the month, providing customers with a specific price point for the beverage during the summer period.

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Date: June 22, 2026

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