Asset Managers Shift Focus to Operational Alpha Through Digital Integration and Process Automation

A new report published by Citi and CREATE-Research identifies a shift in the asset management industry toward “operational alpha,” as firms increasingly prioritize internal efficiency and technological integration over traditional investment strategies. The study highlights that asset managers are now focusing on streamlining back-office processes, leveraging data analytics, and adopting digital infrastructure to reduce costs and improve performance outcomes in a competitive market.

The research details how firms are moving away from a primary reliance on market-beating investment picks to gain a competitive edge. Instead, these organizations are investing in automated workflows and advanced data management systems to enhance operational resilience and scalability. According to the findings, this transition reflects a broader industry response to margin pressures and the need for more sophisticated risk management tools. The report notes that by optimizing these internal functions, asset managers aim to generate value through improved execution and cost-efficiency, which the authors define as operational alpha.

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Date: June 18, 2026

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GOAI