Boston Beer Company Partners With Dylan Efron to Promote Sun Cruiser Brand

Sun Cruiser, a beverage brand owned by The Boston Beer Company, announced a partnership with media personality Dylan Efron on Thursday to promote the brand’s outdoor-focused summer marketing campaign. The collaboration centers on a series of initiatives designed to encourage consumers to engage in outdoor activities while consuming the company’s iced tea and vodka product line.

As part of the campaign, Efron will serve as the face of the brand’s summer outreach, appearing in promotional content that highlights various outdoor lifestyle settings. The partnership aims to align the Sun Cruiser brand with active summer environments, utilizing Efron’s social media presence to reach the company’s target demographic. The Boston Beer Company launched the Sun Cruiser line earlier this year as part of its broader strategy to expand its portfolio within the ready-to-drink alcohol market.

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Date: June 25, 2026

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GOAI