BUBBA and Major League Fishing Launch SCORETRACKER LIVE App at ICAST 2026

BUBBA and Major League Fishing (MLF) officially released the SCORETRACKER LIVE application for consumer use during the ICAST 2026 trade show. This digital platform provides real-time updates on tournament standings, allowing fans to track catch data and leaderboard changes as they occur during professional fishing events. The launch coincides with the expansion of the BUBBA connected fishing ecosystem, which integrates hardware and software tools designed for anglers.

The SCORETRACKER LIVE application functions as a central hub for tournament information, mirroring the data tracking systems used by professional anglers during MLF competitions. By making this technology available to the public, the companies aim to provide spectators with immediate access to catch weights, species identification, and current rankings. Alongside this software release, BUBBA introduced new additions to its line of connected fishing gear, which syncs with the company’s digital infrastructure to provide users with performance metrics and equipment management features. These developments represent a shift toward integrating data-driven technology into both competitive and recreational fishing environments.

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Date: July 13, 2026

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GOAI