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Budweiser Launches Collectible Pack Celebrating 40 Years as FIFA World Cup Sponsor
Budweiser has unveiled a limited-edition collectible pack and nostalgia-themed platform to commemorate its 40-year partnership with the FIFA World Cup
. The initiative highlights the brand’s long-standing association with the global sporting event, which began in 1986. The collectible pack features designs inspired by past tournaments, aiming to celebrate four decades of shared history between Budweiser and FIFA.
The launch includes a series of retro-inspired packaging that incorporates iconic imagery from previous World Cups. Budweiser also introduced an interactive platform designed to engage fans through nostalgic content tied to memorable moments from the tournament’s history. This effort underscores the brand’s connection to soccer culture while marking its milestone anniversary as an official sponsor of the FIFA World Cup.
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Date: April 7, 2026
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