Carter’s Partners with Bubba Wallace and Boys & Girls Clubs of America to Provide Family Resources

Carter’s, Inc. announced a new partnership on Wednesday with NASCAR driver Bubba Wallace and the Boys & Girls Clubs of America to expand resources for families and parents. The collaboration focuses on providing financial support and essential supplies to communities served by the organization, aiming to address the daily challenges faced by caregivers.

The initiative directs a portion of proceeds from specific Carter’s product lines toward the Boys & Girls Clubs of America to fund youth development programs and family assistance services. Bubba Wallace will serve as the public face of the campaign, participating in promotional events and community outreach efforts designed to highlight the needs of modern parents. This partnership integrates the retailer’s supply chain with the non-profit’s national network of clubs, facilitating the distribution of clothing and educational materials to families in need. The program operates as part of Carter’s broader corporate social responsibility strategy, which seeks to align its retail operations with community-based support systems.

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Date: June 10, 2026

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