Claritas Rx Recommends CRM System with AI to Streamline Specialty Therapy Patient Journeys

Claritas Rx suggests that the complexities of specialty therapies necessitate a customer relationship management (CRM) system that unifies consent management. By embedding AI into the patient journey, automating workflows at scale, and enhancing collaboration among stakeholders, organizations can potentially reduce delays, improve adherence, and deliver better patient outcomes.

Karishma Desai, Associate Director of Data Strategy at Claritas Rx, explains that a comprehensive CRM system is crucial for managing the intricacies of specialty therapies. The company’s white paper, “The Omnichannel Gap: Building the CRM of the Future for Patient Services,” further explores these concepts. The white paper suggests that integrating AI into the patient experience and automating workflows could lead to more efficient processes. Moreover, improved collaboration among all parties involved in patient care may contribute to better results.

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Date: April 20, 2026

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