Claritas Rx White Paper Identifies Unified Consent Management as Essential for Specialty Therapy CRM Systems

A new white paper from Claritas Rx, titled “The Omnichannel Gap: Building the CRM of the Future for Patient Services,” outlines the necessity for modernized customer relationship management (CRM) systems to handle the complexities of specialty therapies. Karishma Desai, Associate Director of Data Strategy at Claritas Rx, identifies the unification of consent management as a primary requirement for these systems to function effectively within the current healthcare landscape.

The report details how organizations can address operational challenges by integrating artificial intelligence into the patient journey and automating workflows at scale. According to the findings, these technological implementations aim to enhance collaboration among various stakeholders involved in patient care. The paper suggests that by streamlining these processes, organizations may reduce administrative delays, improve treatment adherence, and facilitate more consistent patient outcomes. Claritas Rx has made the full white paper available for download to provide further technical insights into these strategies.

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Date: April 20, 2026

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