Danielle Fishel and Lance Bass Named QVC Co-Chief Cheer Officers for Christmas in July Event

QVC announced the appointment of Danielle Fishel and Lance Bass as the company’s new Co-Chief Cheer Officers for its annual “Christmas in July” event. The retail brand selected the two television personalities to lead the month-long promotional campaign, which features holiday-themed programming and product offerings across the company’s broadcast and digital platforms.

Fishel and Bass will host various segments throughout the month to highlight seasonal merchandise and gift ideas. The campaign serves as a mid-year marketing initiative for the retailer, focusing on holiday-themed shopping experiences ahead of the traditional winter season. The company continues to utilize this event to drive consumer engagement during the summer months, integrating celebrity appearances into its standard retail schedule.

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Date: July 14, 2026

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GOAI