Dentsu and Magnite Expand Partnership to Streamline CTV Ad Buying in Sweden

Dentsu has expanded its existing partnership with the sell-side advertising platform Magnite to simplify connected TV (CTV) ad buying across the Swedish market. This collaboration integrates Dentsu’s media buying operations directly with Magnite’s supply-side technology, aiming to create a more efficient pathway for advertisers to reach audiences on streaming platforms in the region.

The agreement provides Dentsu’s clients with streamlined access to premium CTV inventory managed by Magnite. By utilizing Magnite’s platform, Dentsu intends to reduce technical friction in the ad-buying process, allowing for more direct connections between advertisers and Swedish broadcasters and publishers. This move follows a broader industry trend of agencies seeking to consolidate their supply chains to improve transparency and performance in the growing CTV sector. The partnership specifically targets the Swedish market, where digital video consumption continues to shift from traditional linear television to internet-connected devices.

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Source: GO-AI-ne1

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Date: June 3, 2026

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GOAI