Dollar Tree Sponsors NASCAR Cup Series Race at New Hampshire Motor Speedway

Dollar Tree will be the entitlement sponsor for New England’s only NASCAR Cup Series race. The race, now named the “Dollar Tree 300,” will take place at New Hampshire Motor Speedway.

The sponsorship marks a significant entry for Dollar Tree into the world of NASCAR. The “Dollar Tree 300” is anticipated to bring increased visibility to the brand through track signage, promotional activities, and media exposure during the race weekend. The race is a prominent event in the NASCAR Cup Series calendar, drawing fans and media attention to the New Hampshire Motor Speedway.

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Date: May 3, 2026

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