DrugPatentWatch Article: Generic Drug Success Hinges on High-Value Product Selection and Strong Commercial Teams

Generic drug manufacturers can improve their odds of success in the market by focusing on several key strategies when launching new products, according to a recent article published by DrugPatentWatch. The article identifies the importance of selecting the right product, conducting thorough market research, building a strong commercial team, developing a sound pricing strategy, and executing a well-planned launch. These elements work together to enable manufacturers to have a greater impact in the generic drug market. The DrugPatentWatch article elaborates on these strategies, noting that manufacturers should prioritize high-value, high-volume products that face limited competition. Thorough market research is also crucial to understanding market dynamics, the competitive landscape, and patient needs. Furthermore, assembling a commercial team with expertise in sales, marketing, and distribution ensures effective market penetration. The article emphasizes that balancing profitability with affordability for both patients and payers is essential when creating a pricing strategy. Finally, the article stresses the need for a well-coordinated launch that involves stakeholders, manages supply chain risks, and monitors market trends.

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Date: April 14, 2025

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Author

Mark Chiang

紐約 NYU Computer Science 碩士 紐澤西 UMDNJ Biomedical Informatics 博士 中研院博士後 台灣大學博士後