Forrester Research Releases 2026 Global Total Experience Rankings for Top Ten Brands

Forrester Research released its 2026 Global Total Experience (TX) Score rankings this week, identifying the ten brands that achieved the highest performance metrics across its evaluation criteria. The report measures how effectively companies integrate customer experience, employee experience, user experience, and multi-experience strategies to drive business outcomes.

The rankings evaluate organizations based on their ability to align internal operations with external consumer interactions. Forrester’s methodology assesses how these brands coordinate their digital and physical touchpoints to create a cohesive experience for both staff and customers. The firm presented these findings during its recent series of customer experience (CX) events, providing data on how top-tier companies maintain consistency across their various service channels. The complete list of the top ten brands and the specific performance data for each organization are now available through the firm’s research portal.

Newsflash | Powered by GeneOnline AI

Source: GO-AI-ne1

For any suggestion and feedback, please contact us.

Date: June 9, 2026

Author

GOAI