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2026-06-23|

General Mills Launches Honey Nut Cheerios Protein With Collectible Blind-Box Rings

by GOAI
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General Mills has launched a new version of Honey Nut Cheerios that features added protein and includes a limited-edition collection of “blind-box” rings. The cereal, marketed as Honey Nut Cheerios Protein, is now available to consumers alongside the promotional collectible items.

The product rollout introduces a higher protein content compared to the original Honey Nut Cheerios recipe. Each box contains one of several collectible rings featuring the brand’s mascot, Buzz the Bee. These rings are packaged in opaque “blind-box” containers, meaning customers do not know which specific design they have received until they open the packaging. The company has released these items as a limited-time promotion to accompany the new cereal variety.

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Date: June 23, 2026

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