General Mills Partners With GloRilla for New Reese’s Puffs Jingle Remix

General Mills has partnered with rapper GloRilla to release a new version of the “Eat ‘Em Up” jingle for its Reese’s Puffs cereal brand. The collaboration features a late-night remix of the original track, which the company intends to use as part of a new marketing campaign.

The campaign centers on a refreshed audio track that updates the brand’s long-standing musical branding. GloRilla provides new vocals for the remix, which aims to target a late-night consumer demographic. General Mills released the track on June 25, 2026, as part of a broader effort to modernize the cereal’s promotional materials. The company plans to integrate this remix into its upcoming advertising spots across various media platforms.

Newsflash | Powered by GeneOnline AI

Source: GO-AI-ne1

For any suggestion and feedback, please contact us.

Date: June 25, 2026

Author

GOAI