Giftify and Follett Higher Education Launch Gift Card Exchange Program for Campus Bookstores

Giftify’s CardCash division has launched a new gift card exchange program in partnership with Follett Higher Education, allowing students and faculty to trade unused gift cards for credit at campus bookstores. The initiative, which began operations on June 29, 2026, integrates CardCash’s exchange platform into Follett’s network of campus retail locations across the country.

The program enables users to visit a dedicated online portal to submit information regarding unwanted gift cards from various retailers. Once the system verifies the card balance, users receive a digital credit that they can apply toward purchases at participating Follett-operated bookstores. This partnership aims to provide a secondary market for gift cards within the university ecosystem, allowing students to convert stagnant balances into funds for textbooks, supplies, and other campus merchandise. Follett Higher Education manages retail operations for hundreds of colleges and universities, providing the infrastructure necessary to facilitate these transactions on a national scale.

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Date: June 29, 2026

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GOAI