Goodnites Partners With Soccer Captain Tim Ream to Address Childhood Bedwetting Stigma

Goodnites, a brand specializing in nighttime underwear, has entered into a partnership with U.S. professional soccer captain Tim Ream to address the stigma surrounding childhood bedwetting. The collaboration aims to normalize conversations about the condition and provide resources for families navigating nighttime dryness challenges.

The initiative centers on Ream’s involvement in public awareness efforts, where he shares his personal perspective as a parent to help reduce the social pressure often associated with bedwetting. According to the brand, the partnership includes the distribution of educational materials and support tools designed to assist parents and children in managing the condition. By leveraging Ream’s public profile, the campaign seeks to reach a wider audience and encourage open dialogue between caregivers and children. The program emphasizes that bedwetting is a common developmental stage, rather than a behavioral issue, and provides information on how Goodnites products can assist in maintaining a child’s confidence during the transition to nighttime dryness.

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Date: June 4, 2026

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GOAI