Hasbro Launches Sixth Wall Studio to Develop AI-Driven Character Experiences

Hasbro announced the launch of Sixth Wall, a new internal studio dedicated to developing artificial intelligence-driven character experiences. The studio aims to integrate AI technology into the company’s existing portfolio of brands to create interactive narratives and digital engagements for consumers.

Sixth Wall operates as a specialized division focused on the intersection of storytelling and emerging technology. The studio plans to utilize generative AI to build systems that allow fans to interact with Hasbro’s intellectual property in new ways. This initiative represents a shift in the company’s digital strategy as it seeks to modernize how audiences connect with established character franchises. The studio will work alongside Hasbro’s creative teams to ensure that these AI-powered experiences align with the company’s long-term brand management goals.

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Source: GO-AI-ne1

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Date: June 3, 2026

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GOAI