Healthcare Professionals Expect Tailored Follow-Up Materials and Timely Communication from Medical Congresses by 2026

A recent report released by Emota and the International Pharmaceutical Congress Advisory Association (IPCAA) outlines what healthcare professionals (HCPs) anticipate from medical congresses in 2026. The findings highlight key expectations, particularly regarding follow-up communications and materials provided after such events.

The report emphasizes that HCPs place significant value on receiving clear, concise, and relevant follow-up information following their participation in medical congresses. This includes access to educational materials, session summaries, and other resources that allow them to revisit or deepen their understanding of the topics discussed. The study also sheds light on the importance of timely communication post-event, as well as the need for tailored content that aligns with individual professional interests and specialties. These insights aim to guide organizers in meeting the evolving needs of HCPs attending future congresses.

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Date: February 3, 2026

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GOAI