Hoboken Named Capital of American Soccer Fandom in Partnership with U.S. Soccer and Truly Hard Seltzer

Hoboken, New Jersey, has been designated the “Capital of American Soccer Fandom” through a new partnership between Mayor Emily B. Jabbour, Truly Hard Seltzer, and the U.S. Soccer Federation. The initiative, branded as “Believe, USA,” aims to centralize fan engagement and community events in the city as part of a broader effort to build momentum for American soccer.

The collaboration establishes Hoboken as a primary hub for supporters, featuring a series of activations and public gatherings designed to coincide with upcoming soccer events. As part of the agreement, the city will host various fan-focused experiences, including watch parties and interactive installations supported by Truly Hard Seltzer. U.S. Soccer officials stated that the partnership intends to leverage Hoboken’s proximity to major metropolitan areas to foster a unified environment for fans. Mayor Jabbour noted that the city will serve as a focal point for these activities throughout the duration of the program, providing a dedicated space for the public to engage with the sport and the national team.

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Date: June 10, 2026

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