IDC Names BrightTALK a Leader in Global Event Experience Platform Market

Market research firm IDC has named BrightTALK, a subsidiary of Informa TechTarget, as a leader in the global Event Experience Platform (EExP) market. The designation appears in the latest IDC MarketScape report, which evaluates the capabilities and strategies of various technology providers within the digital event space.

The IDC MarketScape report assesses vendors based on their ability to support virtual, hybrid, and in-person event experiences through integrated software solutions. BrightTALK provides a platform that facilitates webinars, virtual events, and content syndication for business-to-business marketing. The report highlights the platform’s current service offerings and its long-term development strategy as key factors in its market positioning. TechTarget, which acquired BrightTALK in 2020, integrates these event capabilities into its broader data and marketing services portfolio to assist organizations in reaching professional audiences.

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Date: June 18, 2026

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