Jonathan Saunders Appointed Executive Creative Director of Kate Spade New York

Kate Spade New York appointed Jonathan Saunders as its new executive creative director on Tuesday, July 21, 2026. In this role, Saunders oversees the brand’s creative vision, including product design, brand imagery, and store environments.

Saunders brings extensive experience in the fashion industry to the position, having previously served as the chief creative officer at Diane von Furstenberg and as the founder of his own eponymous label. As executive creative director, he reports directly to the leadership team at Tapestry, Inc., the parent company of Kate Spade. This appointment marks a shift in the brand’s creative leadership as it looks to refine its aesthetic and market presence. The company confirmed the transition will take effect immediately, with Saunders assuming responsibility for all upcoming collections and creative campaigns.

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Date: July 21, 2026

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GOAI