LiveRamp Partners with Unity to Enhance Identity-Driven Marketing in Gaming Industry

LiveRamp has announced a collaboration with Unity, a leading platform for creating and operating interactive, real-time 3D content. The partnership aims to enhance identity-driven marketing capabilities within the gaming industry, enabling advertisers to achieve improved returns on their campaigns. This initiative seeks to leverage LiveRamp’s data connectivity solutions alongside Unity’s expansive reach in the gaming ecosystem.

The collaboration will integrate LiveRamp’s identity resolution technology with Unity’s advertising tools, allowing marketers to deliver more personalized and targeted experiences to players. By utilizing first-party data in a privacy-conscious manner, advertisers can optimize their campaigns while adhering to evolving data privacy regulations. Unity’s platform, which powers numerous games and applications worldwide, provides access to a vast audience of engaged users. This integration is expected to streamline the process of connecting brands with relevant audiences across gaming environments.

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Source: GO-AI-ne1

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Date: April 2, 2026

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GOAI