Majority of Consumers Now Prioritize Private-Label Products Over National Brands

A new report indicates that a majority of consumers now prioritize private-label products when deciding where to shop for groceries and household goods. The findings suggest that store-brand availability and quality serve as primary factors in driving customer loyalty and store selection, shifting traditional shopping habits toward retailers that offer robust in-house product lines.

Data from the study shows that shoppers increasingly view private brands as comparable to national name brands in terms of both value and performance. This trend reflects a broader consumer shift toward cost-conscious purchasing decisions, as shoppers seek alternatives to higher-priced manufacturer labels. Retailers are responding to this demand by expanding their private-label portfolios, aiming to capture a larger share of consumer spending by positioning these items as central to their overall store value proposition.

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Source: GO-AI-ne1

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Date: June 16, 2026

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GOAI