Mariska Hargitay Partners With Bristol Myers Squibb for Multiple Myeloma Awareness Campaign

Actor Mariska Hargitay has partnered with pharmaceutical company Bristol Myers Squibb to launch the “Investigating Myeloma” awareness campaign. The initiative aims to educate the public about multiple myeloma, a rare blood cancer, and marks the 20th anniversary of the death of Hargitay’s father, Mickey Hargitay, who passed away from the disease.

The campaign provides resources for patients and caregivers to help them navigate the complexities of a multiple myeloma diagnosis. Through this collaboration, Hargitay shares her personal experience with her father’s illness to highlight the importance of early detection and informed medical decision-making. Bristol Myers Squibb, which manufactures treatments for the condition, developed the campaign to address the specific information needs of the myeloma community. The program encourages patients to engage in proactive discussions with their healthcare providers regarding treatment options and disease management.

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Date: June 8, 2026

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GOAI