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2025-02-05| Asia Pacific

MediBuddy Partners with Japan’s ELECOM to Launch Smart Health IoT Devices in India

by Denisse Sandoval
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MediBuddy, India ‘s largest digital healthcare company, has partnered with Japanese electronics firm ELECOM to develop and introduce advanced smart health Internet of Things (IoT) devices in the Indian market. This collaboration supports MediBuddy’s goal of expanding access to quality healthcare for a billion people by driving innovation in preventive health management. In the initial phase, the partnership will integrate ELECOM’s products into healthcare solutions, improving accessibility across India.

With a Rough 52%, Fatalities in India are a Result of Non-communicable Diseases 

Non-communicable diseases (NCDs), also known as lifestyle-related diseases, are responsible for 52% of fatalities in India causing approximately six million deaths annually in the country. NCDs do not spread from person to person. Instead, factors such as lifestyle, genetics, and the environment determine an individual’s susceptibility. ELECOM seeks to enhance health protection by integrating digital technology with healthcare products to provide effective solutions. 

Amid a shortage of healthcare professionals, particularly in rural areas, adopting digital healthcare solutions has become essential, enabling individuals and improving access to high-quality care nationwide. For instance, telemedicine platforms have successfully aided in remote regions, allowing patients to consult doctors virtually, reducing wait times, and increasing access to specialist care. This shift to digital healthcare is crucial in enabling individuals to receive timely, high-quality care, thus improving overall access to health services nationwide. As digital technologies continue to evolve, they are expected to play a significant role in addressing healthcare shortages and driving industry growth.

Utilizing ELECOM’s expertise, the partnership introduces devices like weighing scales, body composition monitors, and blood pressure monitors that deliver real-time health insights. These smart devices will automatically sync with the MediBuddy app, enabling users to track their health data seamlessly. This technology-driven strategy aims to support early detection of health risks and timely intervention for NCDs.

Satish Kannan, CEO and Co-founder of MediBuddy stated, “Digital healthcare will be the way forward to enable high quality healthcare reaching billions of people. Preventive healthcare is critical for a large population to lead a healthy lifestyle, especially with the rising incidence of non-communicable diseases (NCD) in India. Our aim is to provide solutions that simplify patients’ ability to track and adopt healthy habits.”

India’s Growing Telemedicine Market Projected to Reach USD$ 5.4 Billion in 2025 

India is currently facing a shortage of approximately eight doctors per 10,000 people, along with a limited number of chronic healthcare workers. The country’s telemedicine market is projected to reach approximately USD$ 5.4 billion in 2025. It has been recorded that India is witnessing a rise in diabetes cases due to rapid economic growth and lifestyle changes. The country has the second-highest number of diabetes patients globally with more than 62 million diabetic individuals currently diagnosed.   

Dr Kota Hada, CEO Healthcare Division, Elecom, said, “The partnership with MediBuddy is a crucial step towards realising our Healthcare Business Division’s vision of delivering medical and healthcare services. Lifestyle-related diseases have become a significant social issue in India, with experts emphasizing the importance of early prevention and management from a medical perspective. In this initiative, we plan to provide a system for seamlessly managing users’ health data, utilising our IoT technology, including Wi-Fi-enabled and Bluetooth-equipped weight and body composition scales.”

Both countries are taking strides to address this burden, however their approaches differ. India is increasingly turning to digital healthcare solutions to reach underserved populations, aiming to improve access to care across the country. Japan, on the other hand, is a global leader in integrating technology into healthcare, including the use of smart devices, particularly in addressing its aging population’s needs.

The 2030 Agenda for Sustainable Development, identifies NCDs as a key challenge to global health. World leaders committed to reducing premature mortality by one-third by 2030 through prevention and treatment. The extension of the WHO Global Action Plan for NCD alongside the development of a Roadmap, outlines nine global targets. These include reducing tobacco use, increasing physical activity, improving mental health support, and reducing alcohol consumption.

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