Native Reformulates Moisturizing Body Wash to Increase Hydration

Native, a subsidiary of Procter & Gamble, released a reformulated version of its moisturizing body wash on Wednesday. The updated product line aims to cleanse the skin while providing increased hydration through a new ingredient profile.

The company adjusted the formula to prioritize moisture retention during the cleansing process. This update follows the brand’s standard product development cycle, which focuses on ingredient transparency and the removal of specific additives like sulfates and parabens. The new body wash remains available through the brand’s existing retail channels and online storefronts, maintaining the same pricing structure as the previous iteration.

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Date: June 24, 2026

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GOAI