Nexxen and V Partner to Provide Targeted Soccer Advertising on Smart TVs for 2026 Tournament

Nexxen and V, the smart TV operating system formerly known as VIDAA, announced a partnership on Wednesday to provide advertisers with direct access to soccer fans via connected television screens during the summer of 2026. The collaboration integrates Nexxen’s advertising technology with V’s platform, allowing brands to deliver targeted campaigns to viewers watching soccer matches on their home televisions.

This integration utilizes V’s first-party viewership data to help advertisers identify and reach specific audiences throughout the summer tournament season. By leveraging Nexxen’s demand-side platform, brands can manage their ad placements across V’s global network of smart TVs. The partnership aims to streamline the buying process for advertisers looking to engage with sports fans during high-traffic viewing periods. Both companies intend for this technical alignment to facilitate more precise ad delivery on the largest screen in the home, providing a direct link between the platform’s viewership insights and the advertisers’ campaign strategies.

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Date: June 3, 2026

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GOAI