Pharmaceutical Revenue Management Adapts as AI Integrates into Pricing Amidst Evolving Drug Pricing Regulations

The pharmaceutical industry faces a dynamic landscape, grappling with technological advancements and evolving regulations that significantly impact revenue management. These shifts require companies to adapt their strategies to maintain profitability and compliance. Specifically, pharmaceutical companies are contending with the integration of new technologies, such as artificial intelligence and machine learning, into pricing and contracting processes. Simultaneously, they navigate a complex web of regulations concerning drug pricing, discounts, and rebates, which vary across different regions and countries. These factors combine to create a challenging environment where companies must optimize revenue capture while adhering to increasingly stringent rules.

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Date: May 9, 2025

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Author

Mark Chiang

紐約 NYU Computer Science 碩士 紐澤西 UMDNJ Biomedical Informatics 博士 中研院博士後 台灣大學博士後