PulteGroup Survey Finds Move-Up Homebuyers Prioritize Design and Functionality Over Square Footage

A recent survey conducted by PulteGroup indicates that move-up homebuyers increasingly prioritize home design, functionality, and specific lifestyle features over total square footage. The findings suggest that buyers who are transitioning to their next home value modern layouts and efficient use of space as much as, or more than, the overall size of the property.

The data highlights a shift in consumer preferences, as respondents identified flexible living areas and high-quality finishes as primary drivers in their purchasing decisions. Many participants noted that they prefer homes that accommodate remote work, provide dedicated storage solutions, and offer seamless indoor-outdoor transitions. While additional space remains a factor for those seeking to upgrade, the survey reveals that buyers are often willing to sacrifice extra square footage if a home offers better architectural design and improved utility. These insights reflect broader trends in the housing market, where homeowners seek properties that align with their daily routines and long-term lifestyle needs rather than focusing solely on the dimensions of the floor plan.

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Date: June 24, 2026

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GOAI