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Pursuit to Rebrand Grouse Mountain Lodge as Hotel Whitefish Following Renovations
Pursuit announced on Tuesday that it will rebrand the Grouse Mountain Lodge in Whitefish, Montana, as Hotel Whitefish. The transition marks a new operational chapter for the property, which Pursuit currently manages as part of its broader hospitality portfolio.
The rebranding effort includes a comprehensive renovation of the existing lodge facilities. Pursuit plans to update the guest rooms, common areas, and dining spaces to align with the new brand identity. The company expects to complete these improvements while maintaining the lodge’s proximity to Glacier National Park and the Whitefish Mountain Resort. Management stated that the name change reflects a shift in the property’s strategic direction within the regional tourism market.
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Date: June 9, 2026
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