Roche’s Christian Velten Advocates for Adapting Business Models to Meet Evolving Pharmaceutical Market Demands

Dr. Christian Velten, a representative from Roche, has highlighted the importance of adapting business models to gain a competitive edge in the pharmaceutical industry. In a recent discussion, Velten emphasized how strategic changes to existing frameworks can help organizations navigate evolving market demands and maintain relevance in an increasingly dynamic sector.

The insights were shared during an event where Velten explored how businesses can leverage innovation within their operational structures to stay ahead of competitors. He underscored the need for companies to reassess traditional approaches and embrace flexibility in response to shifting consumer expectations and technological advancements. A video recording of his presentation is available online, providing further details on his perspective regarding this approach.

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Source: GO-AI-ne1

Date: December 12, 2023

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Mark Chiang