Soul Mega Selected as Recipient of 2026 Samuel Adams Brewing and Business Experienceship

The Boston Beer Company, the maker of Samuel Adams, has selected Soul Mega, a Washington, D.C.-based brewery, as the recipient of its 2026 Brewing & Business Experienceship. This program provides the winning independent craft brewery with mentorship, industry resources, and professional development opportunities designed to support business growth and production capabilities.

The Experienceship grants the Soul Mega team access to Samuel Adams’ brewing experts, who provide guidance on technical brewing processes, quality control, and supply chain management. In addition to these consultations, the program includes financial support for marketing initiatives and opportunities to collaborate on brewing projects. Samuel Adams established this initiative to assist smaller craft breweries in navigating the competitive beverage market by offering direct access to the company’s infrastructure and professional network. Soul Mega will utilize these resources throughout the year to scale its operations and expand its market presence.

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Date: June 23, 2026

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