Starboard Cruise Services Expands Retail Operations to Half of Princess Cruises Fleet

Starboard Cruise Services and Princess Cruises have expanded their retail partnership to include half of the cruise line’s global fleet. This agreement increases the presence of Starboard-operated retail shops across the Princess Cruises brand, following a multi-year collaboration between the two companies.

The expansion integrates Starboard’s retail concepts into additional vessels, focusing on curated shopping experiences and brand partnerships. These retail spaces offer passengers a variety of merchandise, including luxury goods, jewelry, and exclusive cruise-branded items. The companies intend for this rollout to standardize the retail environment across the selected ships, aligning the onboard shopping experience with the broader operational strategy of the Princess Cruises fleet.

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Date: June 2, 2026

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GOAI