Study Explores How Generative AI Tools Like Chatbots and Recommendation Systems Influence Consumer Purchasing Decisions

A recent systematic literature review has examined the relationship between generative artificial intelligence (AI) and consumer behavior, offering insights into how AI-driven tools influence purchasing decisions. Researchers Panda, Singh, and Raj conducted the study to explore the evolving interaction between consumers and technology in an increasingly digital world. The findings highlight the growing impact of generative AI on consumer engagement and decision-making processes.

The review analyzed existing research to identify patterns in how generative AI technologies, such as chatbots, recommendation systems, and content creation tools, affect consumer preferences and behaviors. The study provides a comprehensive overview of the ways these technologies are shaping purchasing habits by personalizing experiences and automating interactions. This investigation contributes to a broader understanding of the role AI plays in transforming traditional consumer dynamics within modern marketplaces.

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Source: GO-AI-ne1

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Date: December 2, 2025

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