Study Finds Enterprises Losing Millions by Underutilizing CX Partnerships for Sales and Customer Acquisition

A recent study conducted by TELUS Digital reveals that many enterprises are missing out on substantial revenue opportunities by not fully leveraging customer experience (CX) partnerships for sales and customer acquisition. The research highlights a significant gap in how businesses utilize these partnerships, suggesting that underutilization could be costing companies millions in potential earnings.

The findings indicate that while CX partnerships are often employed to enhance customer support and retention, their potential as tools for driving sales and acquiring new customers remains largely untapped. The report points to inefficiencies in integrating CX strategies with broader business objectives, particularly in areas such as lead generation, upselling, and cross-selling. Researchers also noted that organizations investing more strategically in CX partnerships tend to see measurable improvements in both revenue growth and customer satisfaction metrics. These insights suggest a need for businesses to reassess their approach to CX collaborations to unlock additional value.

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Source: GO-AI-ne1

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Date: April 8, 2026

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GOAI