Sun Pharma Becomes Principal Sponsor and Health Partner of Royal Challengers Bengaluru in Three-Year Deal

Sun Pharmaceutical Industries has entered into a three-year partnership with the Royal Challengers Bengaluru (RCB) cricket team, becoming its principal sponsor and official health partner. This marks Sun Pharma’s first venture into cricket sponsorship. The collaboration will see the pharmaceutical company prominently associated with the team during matches and other related activities.

The agreement establishes Sun Pharma as a key supporter of RCB, aligning its brand with one of India’s popular cricket franchises. As part of the partnership, Sun Pharma will provide health-related support to the team while also gaining visibility through branding opportunities during games and events. The deal underscores the growing trend of corporate entities engaging in sports sponsorships to enhance their presence in public domains.

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Source: GO-AI-ne1

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Date: February 4, 2026

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GOAI