Tide Launches Safe for Stuffies Campaign to Provide Guidance on Cleaning Plush Toys

Tide Free & Gentle launched its first annual “Safe for Stuffies” campaign on June 18, 2026, to provide guidance on cleaning stuffed animals. The initiative aims to educate consumers on how to wash plush toys using the brand’s detergent, which contains no dyes or perfumes, to ensure the items remain safe for children.

The campaign addresses the common challenge of cleaning well-loved toys that often accumulate dirt and allergens over time. Tide provides specific instructions for parents to determine if a stuffed animal is machine-washable, recommending the use of a mesh laundry bag to protect the toys during the cycle. By utilizing a dye-free and perfume-free formula, the company intends to minimize the risk of skin irritation for children who frequently handle these items. The program serves as a resource for families looking to maintain the hygiene of household toys while preserving their condition.

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Date: June 18, 2026

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GOAI