TryHard Holdings Acquires Music Circus to Expand National Event Operations

TryHard Holdings announced on Monday that it has acquired Music Circus to facilitate the expansion of its cultural programming and nationwide event operations in partnership with SBI Holdings. This strategic move aims to integrate Music Circus’s production capabilities into TryHard Holdings’ existing portfolio to scale its presence in the live entertainment and event management sectors.

The acquisition provides TryHard Holdings with the infrastructure to develop and execute large-scale cultural events across the country. By leveraging the resources and network provided by SBI Holdings, the company intends to increase the frequency and reach of its programming. The collaboration focuses on combining TryHard Holdings’ operational framework with the specialized event production experience of Music Circus to support long-term growth in the entertainment market.

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Date: June 29, 2026

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GOAI