Vanderpump Blooms and Bloom Haus Expand Floral Collection at Kroger Stores

Vanderpump Blooms and Bloom Haus have expanded their collaborative floral collection, adding new arrangements to the existing product line available through Kroger. The partnership, led by television personality Lisa Vanderpump, now features an increased variety of floral designs and seasonal options for customers across the retailer’s national footprint.

The expanded collection integrates Vanderpump’s aesthetic preferences with the logistical distribution network of Bloom Haus, the in-house floral brand for Kroger. These new offerings include updated bouquet compositions and color palettes designed to align with current seasonal trends. Customers can access the full range of the expanded collection through Kroger’s physical store locations and its online ordering platform, maintaining the distribution model established at the launch of the initial partnership.

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Date: June 22, 2026

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GOAI