Webinar on June 29 Explores Strategies for Scaling Digital Health Solutions in Pharma Industry

A recent webinar held on June 29, 2023, addressed the growing challenges and opportunities for scaling digital health solutions within the pharmaceutical industry. The event, titled “Realise Global Scale for Your Digital Health Solution,” was part of the Pharma Digital Health Europe 2023 series and focused on strategies to overcome barriers to access while creating a blueprint for large-scale commercialization. Key topics included regulatory uncertainty, market access ambiguity, and infrastructural issues that hinder widespread adoption of digital health innovations.

The webinar highlighted several critical areas for discussion. Participants explored methods to develop scalable blueprints for digital health pilots that demonstrate return on investment (ROI) and integrate data insights into commercial strategies. Achieving cross-regional patient and healthcare provider engagement was emphasized as essential for ensuring referral pathways and broad buy-in. Additionally, the session examined co-creation with policymakers and payers to establish frameworks that expand access to larger patient populations. Interoperability was identified as a vital component in resolving infrastructure bottlenecks within the digital health value chain. The event aimed to equip attendees with actionable insights to navigate the complexities of scaling digital health solutions globally.

For those interested in accessing the full webinar recording, it is available online at [Vimeo](http://vimeo.com/841159596).

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Source: GO-AI-ne1

Date: July 19, 2023

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Author

Mark Chiang